Branding package and web design for a new Entrepreneurial Services department aiming to engage students and alumni in a culture of entrepreneurial thinking, learning and development.

Based on the tagline “Explore Inspire Engage,” we selected images and designed icons that embody the tagline words and the entrepreneurship culture as whole.
Once the illustrations were ready, we thought we could make them more interesting by turning the flat designs into paper art pieces. The simple shapes of the design were very helpful in that way. When the paper cutouts were layered on top of each other, their shadows gave more depth to the design. The final cover and dividers were photos with an optical illusion of paper art designs using the three illustrations. We used a video showing the assembing process as a teaser in the agenda promotional campaign.
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