branding / typography / ILLUSTRATION

IxL stands for 2018 Innovation by Leadership Conference, bringing a panel of inspiring speakers and business leaders to promote the values of leadership and a culture of entrepreneurship among our student community. Our marketing team was requested to create new branding for this first-time event with a logo, a web page, and print materials. The concept for these materials had to reflects the importance of the event with a clean layout and astrong minimalistic design. A final request was for a branding element that would create engagement with the students.

ClientBCITSA, Student Development